Unique Auto Body Privacy Policy: Personal Data Collection & Protection
Effective Date: June 12, 2026
Unique Auto Body (“Unique Auto Body,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website, text messaging systems, online forms, and business operations. This includes information we collect in person at our shop and service-lane locations, through phone and text-message conversations (including messages handled with the help of automated or AI-assisted tools), and in the course of estimating and repairing your vehicle.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit Unique Auto Body or interact with our services.
Information We Collect
We collect the following categories of information:
Information you provide to us
When you fill out a form on our site, request a free estimate, schedule service, contact us, or sign up for communications, we may collect your name, phone number, email address, mailing address, and details about your vehicle and the repair or service you need.
Vehicle and repair information
To estimate and perform repairs, we collect information about your vehicle, which may include the year, make, and model; license plate number; Vehicle Identification Number (VIN); photographs and video of your vehicle and its damage; and diagnostic, scan, calibration, and related data retrieved from your vehicle’s onboard systems during inspection, repair, and advanced driver-assistance system (ADAS) recalibration. Some of this data may be generated automatically by the vehicle.
Insurance and claim information
If your repair involves an insurance claim, we may collect and exchange your claim number, policy and deductible information, point-of-impact and damage details, and related authorization and payment information with your insurance carrier.
Information collected automatically at our locations and service lanes
At some locations we may use service-lane or lot-management technology (for example, a license-plate or VIN scanning system such as Lumascanner) that automatically captures images of vehicles and reads license plate and VIN information as vehicles arrive. We use this to identify vehicles, build estimates and service records, speed up check-in, and follow up about possible service. Our premises may also be monitored by security cameras for safety and loss prevention.
Text message (SMS) information
If you contact us by text or opt in to text communications, we collect your mobile phone number and the contents of your messages with us. See “Text Messaging (SMS) Terms and Consent” below.
Website and usage information
When you use our website, we may automatically collect limited technical information such as your IP address, browser type, pages viewed, and similar usage data through cookies and analytics tools.
How Do We Use Your Information?
We may use the information we collect in the following ways:
• To personalize your experience and to deliver the type of content and offerings in which you are most interested.
• To prepare estimates and perform repairs and services on your vehicle.
• To communicate with you by phone, email, and text message about estimates, appointments, repair status, and your account — including messages that may be drafted, suggested, or sent with the help of automated or AI-assisted tools.
• To coordinate your repair with your insurance carrier and, where applicable, with vehicle manufacturers and parts suppliers.
• To process payments for services.
• To request reviews and feedback and, if you have opted in, to send marketing or promotional messages.
• To maintain records and warranties, prevent fraud, and comply with legal, insurance, and manufacturer requirements.
Text Messaging (SMS) Terms and Consent
By providing your mobile phone number, you agree that Unique Auto Body and the messaging providers that act on our behalf may contact you by text message at that number about estimates, appointments, repair status, and account servicing. Where required by law, we will obtain your express written consent before sending marketing or promotional text messages.
• Message frequency varies.
• Message and data rates may apply.
• You can opt out of text messages at any time by replying STOP. Reply HELP for help.
• Consent to receive marketing text messages is not a condition of purchasing any product or service.
• No mobile information will be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared only with the service providers that help us deliver and support our text messaging, and they are not permitted to use it for their own purposes.
• Carriers are not liable for delayed or undelivered messages.
AI-Assisted Communications
We use third-party communication and customer-engagement platforms (for example, Podium) to manage messages, reviews, and customer interactions. Some replies and messages may be generated, drafted, or suggested by automated or artificial-intelligence tools, and the content of your communications with us may be processed by these providers to operate and improve these services. A Unique Auto Body team member remains responsible for our communications, and you can ask to speak with a person at any time. These providers act on our behalf and are not authorized to use your information for their own marketing.
Service-Lane and On-Premises Data Capture
Where we use service-lane scanning or lot-management technology (such as Lumascanner), license plate, VIN, vehicle, and image data may be collected automatically and shared with the technology provider that operates the system on our behalf, solely to provide these services to us. We use this information to identify and check in vehicles, generate estimates and service records, and follow up about potential service. We do not use this information to track individuals beyond these purposes, and we do not sell it.
How We Share Your Information (Third-Party Disclosure)
We do not sell your personal information or text-message content. We do share information as needed to operate our business, including with:
• Your insurance carrier and, where applicable, vehicle manufacturers and parts suppliers, in order to estimate, authorize, and complete your repair;
• Service providers that perform functions on our behalf — such as our website host, our communication and review platform (e.g., Podium), our service-lane technology provider (e.g., Lumascanner), and payment processors — who are permitted to use your information only to provide services to us; and
• Others as required by law, to protect our rights and safety, or with your consent.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users (https://support.google.com/adwordspolicy/answer/1316548?hl=en). We have not enabled Google AdSense on our site, but we may do so in the future.
Do We Use “Cookies”?
We use a limited number of cookies to operate our website, remember your preferences, and understand how the site is used. We do not use cookies to sell your personal information. You can set your browser to warn you each time a cookie is being sent, or to refuse all cookies; each browser is a little different, so check your browser’s Help menu for the correct way to modify your cookies. If you disable cookies, some site features may not function properly, but you can still request a quote.
Data Retention
We keep personal and vehicle information for as long as needed to provide our services; maintain repair, warranty, and accounting records; comply with legal, insurance, and manufacturer requirements; and resolve disputes. When information is no longer needed, we securely dispose of it.
How Do We Protect Your Information?
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information, including regular malware scanning, and we limit access to those who need it to do their jobs. Payment card transactions are handled by PCI-compliant payment processors. No method of transmission or storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.
How Does Our Site Handle Do-Not-Track Signals?
We honor Do Not Track (DNT) signals: when a DNT browser mechanism is in place, we do not plant tracking cookies or serve targeted advertising. We do not allow third-party behavioral tracking.
Your Privacy Rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to opt out of certain uses. Utah residents may have rights under the Utah Consumer Privacy Act, and residents of other states may have similar rights under their state laws. To make a request, contact us using the information in the “Contact Us” section below; we may need to verify your identity before responding.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.
According to CalOPPA, we agree to the following: Users can visit our site anonymously. We include a link to this Privacy Policy on our home page, or at a minimum on the first significant page after entering our website. Our Privacy Policy link includes the word “Privacy” and can be easily found on the page specified above. Users will be notified of any privacy policy changes on this Privacy Policy page. Users can change their personal information by emailing us.
COPPA (Children Online Privacy Protection Act)
When it comes to collecting personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. To be in line with Fair Information Practices, we will take the following responsive action should a data breach occur:
• We will notify the users via email within one business day.
• We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address to:
• Send information, respond to inquiries, and/or other requests or questions.
• Process orders and send information and updates pertaining to orders.
• Send you additional information about your product and/or service.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to unsubscribe, contact us at:
Unique Auto Body
6941 S. River Gate Drive, Midvale, UT 84047
Email: will@uniqueautobody.com
Phone: 801-285-9857
To unsubscribe from marketing emails, email us at the address above or use the unsubscribe link at the bottom of any email, and we will promptly remove you from ALL marketing correspondence. To stop text messages, reply STOP to any message.